Thursday, 26 March 2009

Lecture and workshop on Presentations

Although in the third and las year of our studies we should really know how to do a presentation, it is always good to summarize and repeat the necessary steps. During the lecture we went through many slides describing everything that needs to be considered when having a presentation. We covered key points such as gesture, clothing, speech as well as preparation.

During the workshop time, we were given the opportunity to prepare a random presentation. The four of us decided to discuss our degree show's theme, which is "Digital Piracy". Any more discussion with possibly constructive feedback could only be beneficial for our show. Each of us had one slide to present. Considering that we did not have much time, it went quite well.

The other group also made a good effort. There style was quite different, because they were introducing a product, which they intended to sell. It was well made and quite amusing.

Wednesday, 25 March 2009

Design Layout of Online Portfolio

As a web designer it is always a big challenge to meet the client's expectations. Creating a web site to present yourself is even more difficult! I am finding it very difficult to come up with something that keeps me satisfies for longer than a couple of hours. Because the site needs to represent myself, I have to be very personal. Being that personal or intimate seems to be very difficult.

I like the site to have a white background. White looks clean and I like having a background that looks like a blank sheet of paper. Although the background is quite simple, there should still be some room for playfulness, maybe even a bit of a feminine touch.

I also would like to connect it somehow to the way I work. Especially in advertising I put up brainstorming schemes, ideas and pictures all up at my wall. That helps me a lot to find ideas. The writing is colorful. The page should represent that.

Friday, 20 March 2009

Artist Statement II

"To exist is to change, to change is to mature, to mature is to go on creating oneself endlessly." This quotation by Henri Bergson expresses exactly the way I feel about my artistic development. The determent desire to constantly improve and develop my own style is the process that fulfills me with great excitement. My ambition is to create work that is appreciated, provokes positive emotions and delight. Once a project is finished successfully I feel great satisfaction and pride.

I am fascinated by a wide range of areas, which inevitably all enhance my work. Inspiration may come from a visit to one of London’s colourful vibrant markets, a relaxing walk in the local park or a visit to the charming country side. These are places where ideas of shapes and colours come from. Those places are very personal, which is why my work becomes very individual, too.

As mentioned above I have always had the desire to use different tools and techniques to express creativity. As soon as I feel constrained with one technique or method, I move to the next. When I became aware of the never-ending possibilities computers provide, I tried to integrate them with traditional techniques. I am using Photoshop, Flash, Arduino, but also some less known applications such as ContextFree and MorphX.

My studies introduced a lot of artists and gave an overview of relevant software. Employing the computer to achieve exactly what I want gets my adrenalin going. It feels like playing a computer game or taking part in a competition. For me work goes well when I have not only achieved what I was aiming at, but also learned a lot on the way, that I can use in future projects. Hence, I become increasingly more independent. As an extremely critical perfectionist, I can be fussy about every little detail of my work. This perfectionism undeniably improves my results.

From time to time, I get frustrated if I cannot exactly determine whether I have acquired enough knowledge during a certain period. It seems like I have reached a plateau from which it is difficult to raise from. However, looking back to where I was one or two years ago usually makes me feel better.

Since there is still a lot to discover, it is difficult to categorize my work. Whether it is physical computing, digital interface design or algorithmic practices, I am not afraid to employ parts of any of them. Regardless of the medium I am working with, I generally like my work to be pretty, sleek, but still including an element of playfulness. A successful piece will make people move emotionally.

My showcase includes pieces of web design, animations, advertising campaigns and photography. Currently, I am looking at ways of implementing Flash into graphics generated by algorithms. Wherever I can, I incorporate photography as the primary medium. I recently discovered photography whilst enrolled in a course at the London Academy of Media and Film. Photography is not only valuable for enriching my projects, it is also very inspiring regarding colours and shapes, for instance. I am new to photography, which might be a reason why I am so thrilled about it. Even though it takes a lot of practice and time to become professional, I am going to start publishing my photographs with a stock photography agency mainly to receive feedback.

I am currently creating a digital self-portrait. I am interested in portraiture for various reasons. First of all, its aim is to capture the subject’s feeling, emotion, expression, and even personality and mood. To represent these traits accurately is usually rather challenging. Moreover, creating a self-portrait enables me to include various techniques. I take photographs of me and morph them. The finished movie sequence is imported into Flash, where I add contributing layers.

The layer embrace sketches and graphics that appear randomly to change the portrait’s overall look and expression. Just like in painting choosing the right colours is the most difficult and most exciting process to overcome. I could spend hours trying to find the exact colour or colour combination. It definitely pays off. The second layer accommodates essentially scripts. Random algorithmic graphics help to emphazise the unsystematic portrait.

I would not consider myself a geek as far as programming is concerned. Instead, I make use of some simple animating and feel confident in scripting attempts.

Even though there are a few approaches that are new, the part I feel most curious about is exhibiting the final piece, because it will not only be a way of expressing emotions, but will also reveal my face. That is a total new experience.

I would like to conclude by saying that the process of maturing is a neverending process and therefore creativity is unlimited.

Friday, 6 March 2009

YOMP/Xing

In week 4 we played the YOMP/Xing game. Basically it is a board game with a start (idea) and a finish (goal). The board is divided into three zones: "very soon", "soon" and "later". There are many cards of groups such as "people", "marketing" and "finance", which need to be evaluated and placed at their appropriate position in the timeline.
Due to the fact that there were 4 of us, every single card's place had to be negotiated. We started having real discussions. We decided to start a small webdesign business. 
To be honest, to see all these steps that need to be considered when opening a company are quite overwhelming. The game brings across that point quite well. However, since we do not have much background knowledge, I would not call it a very useful tool to learn business strategy.



I the following week we were given the chance to play the game again to see differences to the previous round. Unfortunately, we already had problems coming up with a good business idea. Finding a niche product seemed quite difficult.

In the end, we decided to open up a brothel. Though the idea was not taken that seriously, we worked through the game just as well as we did in the previous week. This time, however, some of the cards changed their meaning quite dramatically. Lawyers, for example, were no longer people who we would need to consult, but they became our goal as clients. Also, legal implications were treated completely differently. This definitely added a bit of fun to the so-called game.

Wednesday, 4 March 2009

Path - Kind of Presentation

I would like to find work in either Advertising, Design or the two of them combined. That is why I decided to present myself in an online portfolio with some of my work samples. Ideally, companies I apply at will have a look at my home page "www.easelly.com" and will decide whether I am suitable for their company. The portfolio should mainly include advertising work, personal projects and photography. All in all, it should look welcoming, have a straight-forward navigation and should not distract from its main purpose to show my work.